• Happy Holidays! How to maximize your marketing efforts.

    Posted on November 20 2012 by SecretWeapon in Blog, Business, Inspiration with 0 comments

    Today is a great day for letting the world know what you are working on. This is not a day for hiding under the covers or avoiding important tasks.

    The good news is that for most people in the office business world, this is a short work week. The bad news is that this is a short work week. How will you maximize your time?

    Marketing is a great thing to work on when sales calls are difficult to make. If you are in the sales field, then sales calls are an important part of your business. But calling on Thanksgiving week is limited with many people taking half or the whole week off.  So here’s a short and sweet game plan for maximizing your marketing during the time you are away from the office.

    1. Write out the next 5 days worth of marketing Tweets, LinkedIn Posts and Facebook Updates now. Take 1 hour and get it done.  You don’t want the world to think you took the whole week off, do you?
    2. Pre-schedule your social media for the next 5 days using Hootsuite.
    3. If you haven’t already, gather your Client list (don’t forget distributors and vendors) to send Holiday Cards to. You need to remind them that you care about them. You can hand-write the cards, have your assistant help, or use a great tool like SendOutCards.
    4. Check on your Holiday and New Years Promotions. Are they relevant to what customers want? How will you let customers know about your specials?
    5. Check your calendar to make sure that everything that needs to be taken care is done before the holidays overtake everyone’s minds.

    Best of luck with another amazing week of business.  Contact us if you need any help or ideas for marketing and sales growth.

    By the way, we are recording a radio interview with Angela DiCarlo (yours truly) on Thomas Mangum’s radio show today. Check back for the links.

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  • How to live right…Personal Tune Ups….why they matter.

    Posted on November 15 2012 by SecretWeapon in Blog, Inspiration with 0 comments

    George Bernard Shaw once said,

    “The only man who behaves sensibly is my tailor; he takes my measurements anew every time he sees me, while all the rest go on with their old measurements and expect me to fit them.

    The last few months, I have been moving, traveling, teaching, camping, vacationing, working, selling, sewing, writing, helping others, helping myself, speaking, driving a lot, cooking, and on and on.

    Somehow, during this time, I have gained what I thought was 5 pounds since my suits still (barely) fit but what the scale says is almost 15 pounds and I feel sore all over. How is that possible?

    Then the words of my past massage therapist, Joshua, came to mind, “You must care for your body like you care for your car and get an oil change, or in this case, a massage, every 3 months.”

    It’s been far longer than that since I have booked a real massage.

    Are massages expensive? Yes and no. Are they worth the cost? Absolutely.

    If you are on a budget, new to an area or just fiscally a spend thrift who loves coupons or discounts, then you can either visit Groupon.com or find a local massage school to see what is available.

    Today, I went online and googled Massage Schools in my area. I am traveling a lot and want to be financially sound to keep traveling. Although there are several resorts across the street from where I am staying, I don’t personally know any of the therapists and the financially responsible thing for me to do today is find a massage school in my area to see what they offer.

    The good news is that Cortiva Institute is only 10 miles north of me, which is the direction that I am heading today to pick up some Medifast food to lose those pesky 15 pounds that creeped up on me.

    The 60-minute massage is only 1 Jackson – or for you non Hipsters 🙂 $20 bucks. The 90-minute massage is only $35 but there are none of those available until 6 weeks from now.  I guess other people discovered this great discount program for oil changes, I mean body tune ups. 🙂

    So today, at 2:30pm, I get my tune up. And I will probably book another before I leave St. Pete’s Beach, Florida.

    Next stop: Miami. I know a lot of great massage therapists there so I will enjoy the student massages for now and spend more on the professionals next time.  We have to keep the economy flowing and our own bodies in tune.

    If you haven’t left me already, go now to google and do yourself a favor and book a massage with your favorite therapist or help a massage therapy student finish their credentials at a local school.

    Namaste,
    Angela DiCarlo, MBA
    Master Being Alive!

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  • This is what I live for…

    Posted on October 10 2012 by SecretWeapon in Blog, Inspiration, Success, Uncategorized with 0 comments

    When you create something that is your original work, there are many reasons you keep it hidden away.

    But when you create something and share it with the world and get positive feedback, you remember why you created the work to being with.  Case in point…

    Then you get another message and realize that you are happy you finally took that old project that has been brewing in your mind out of the deep recesses of your secret hideaway.

    The encouragement of the friendly note helps you let the fear slip away and you start sharing your gifts with more people.

    Soon you have a following, a fan base, clients, people who love your work and crave more….and you feel….scared, nervous, excited, thrilled, exuberant, happy, and a whole myriad of emotions.

    The “what if?” thoughts start coming to mind.

    What if they are just being nice? What if I can’t write anything better than this? What if I have to give a speech about what I wrote? What if I get called out on something I believe in? What if people love it now and hate it later? What if I have nothing else to offer?

    But then you suck up the “what ifs” and read the praise letters again. You read your book or review your project again. You smile at how amazing it is that you created something so powerful. No, scratch that. That you channeled something so powerful to share with others. The thoughts were not necessarily mine. They were my experiences described from the point of view I was living in that moment. Views or words or images that I felt were important enough to share with others.

    So I reflect on the ups and downs, the excitement and the potential. I share this because these thoughts are not new. Every living being who has lived has experienced something similar. A fear of taking a chance, of putting their words out in public, of taking a stand for what they believe in. Whether you have a team to help you or you are leading the pack, then you are making a difference.

    If you have ever walked at the head of a group of people, leading the way, then you know what I mean. You are moving forward and you have to keep moving forward or the whole group will stop. They trust you to lead them. If you spend all your time looking back to see if they are following, then they may start to doubt your abilities. But as a leader, you understand your role and you walk strong.  You exemplify confidence and if you start to falter, you drift back and let someone else lead the way.  Next time you are in a group of people walking, take the chance and get in front alone and see how it feels.

    For me, walking as the leader was something I did not really experience until I was older. I had always been the smallest kid in my class until I was 16 so naturally, the little kids with shorter legs go in the back of the group. Learning to walk in front confidently was something that took trust and faith.  The same thing applies to putting your dream works out there. You have a subconscious faith that you know how to walk and hopefully equal faith that you create something unique in your work. As you put your project out to the world, it is as if you walk to the front of the group and lead the way. These notes of encouragement are the reminders that everyone is following a long and trusting in you and your works. Stay amazing!

    And as Dr. Wayne Dyer said “Don’t die with your song still in you.” Share your magic with the world!

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  • Visit Prosperity at www.ProsperityAndFriends.comClick for details

    This project started as a wish made with friends.

    Prosperity & Friends is an illustrated Cartoon Activity Workbook called “Inspire! with Prosperity & Friends.” The world needs role models now more than ever. Prosperity Angel is the lead character and together with her friends, they take readers through fun activities like goal setting, drawing their own cartoon, learning valuable life lessons, and other fun activities.

    The book is the first step in this magical series through the Multiverse. All backers will get finished copies of the book. The book is ideal for all ages and backgrounds. Those who have seen the notes and the drawings are excited about the finished project. We are on Kickstarter to raise funds for the drawings and prints. Visit www.ProsperityAndFriends.com to support the project.

    Why we are on Kickstarter:

    Meet Prosperity at www.ProsperityAndFriends.com

    Angela started telling her friends about the project and friends told her to post it on Kickstarter. They said the people who visit this site are amazing, generous, forward thinkers. Preparing this project for Kickstarter was a pleasure and we are all excited about how much amazing work we can give back to all our generous backers and friends.Prosperity Angel’s biggest wish is to provide thousands of copies of this book to adults and youth who are in transition in their life. Those who feel lost or just want more happiness. This book is for people who have amazing lives or want them. We want the series to be translated into multiple languages to help people all over the world and of course, all over Prosperity’s Multiverse. The first work will be completed by August 2012.

    Prosperity’s creator is Angela DiCarlo, MBA, a motivational speaker, author and friend. Angela has done much in life and Prosperity is the next step in giving back. Angela has started kid’s fitness programs, non-profits, run successful marketing campaigns, written books, helped grow many businesses, taught hundreds of workshops, hosted radio shows, and lots of other fun ventures.

    The cartoonist is Mr Scott the Illustrator. His work is inspiring and fun.

    We went to Kickstarter to raise funds for this project and get awareness out of the characters. We know that it takes a community to create amazing results. Without you, there would be no readers.

    Prosperity started as a vision and has become a reality through the encouragement of friends. This first book will be our gift to those who want a better life. Adults and children have shown great love to the concept of Prosperity and Friends.

    Please visit us online:

    1. ProsperityAndFriends.com
    2. Facebook.com/ProsperityAndFriends
    3. AngelaDiCarlo.com

    Prosperity Angel was created to be a role model of the future. She is fun, sets goals, is environmentally conscious and lives healthy. Her friends make her complete. They love being role models, contributing to the betterment of society and sharing amazing music.

    Prosperity & Friends Kickstarter Video

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  • Incentive Tax SpecialistsClick for details

    Designed all marketing and web material in March 2011 for specialty government incentive firm, Incentive Tax Specialists. See web design at www.IncentiveTaxSpecialists.com.

    Brochure design for Incentive Tax Specialists Top